The lawn and landscaping business is one of the most hyper-competitive industries in the United States. From your teenage son going door-to-door asking if they can mow your lawn for $20 to the large multi-million dollar companies. A quick search of Craigslist yields a plethora of companies vying for your business (It is worth noting that many of these companies on Craigslist are suspect, so buyer beware).

Any lawn and landscaping company’s overall marketing strategy needs to be dominated by the Internet. Online marketing for landscaping businesses is a complex process, with many different methods to choose from. Right now, your ideal customers are looking for landscapers like you on the Internet, regardless of whether you offer residential or commercial landscaping services. A constant flow of leads is attained by appearing on Google in as many places as possible.

With more than 10 years of experience producing leads for small businesses through effective digital marketing, Wynmore Media knows how to generate them. However, the Internet is not being used to its fullest potential by most small businesses, and as a result, they do not see the number of leads that they could get. In this article, I will be discussing six key digital marketing strategies for lawn and landscaping companies.

Romark AC & Plumbing was a local plumbing and air conditioning contractor in Delray Beach, Florida. They were in business for over 20 years. However, it all came to a halt during the year we had hurricane Dorian knocking on the door. We were trying to get a hold of the owner for two weeks with no response. We called and called and no answer. I finally asked a few of my friends who live in West Palm Beach to pretend they are potential customers and call him. Same result! No answer! Not even a return phone call. This went on for an entire month. A year later, I find out that he went out of business. I wonder why!

Losing customers is never fun. Sometimes it is a necessary part of doing business because some business owners will welcome it if they are a problem client. If the customer is unprofitable and just costing you money, then you want to encourage that customer to leave and do business elsewhere. Every customer has a profit and loss attached to them, so you need to know how much gross profit each customer represents. If it is a net loss, cut them loose. This way you can focus your resources on serving your profitable customers.

Now, let’s say you are like Romark AC & Plumbing, who works hard to build a business and bring in new customers. When a company like this loses customers, it stings. Sometimes you will lose a customer and not know why. That one hurts even more! In this article we’re going to share the top 3 reasons you might be losing customers that you’re not even aware of. If you are a serious business owner, then fixing these issues can stop the bleeding that is costing your business every month.

As society continues to shift towards all things digital, small business owners are struggling to find ways to generate new business. I mentioned in another article, How To Grow Your Small Business With Online Marketing, that there were three things that every small business owner needs to be doing to promote their small business. One of those things was social media. In this article, I will take you on a deep dive into how to use Facebook to generate leads for your business.

Facebook is a behemoth with over 2.8 billion users. That’s alot of potential eyeballs having their own social party 24 hours a day, 7 days a week. Before we can start posting, there are a few things that a small business owner needs to master:

1. Your personal profile
2. Your business page
3. Your groups
4. Messenger

Most clients that we deal with have no clue how online marketing works. Believe it or not, we still get clients that think that once their website has gone live they will start making money immediately.

After 10 plus years of working with small business owners helping them grow their business with online marketing, we have found that their are three methods that have been proven over and over again.

When you spend the time to work on these three methods below on a consistent bases, you will begin to see the fruits of your labor over time. Again, it may take three months, or six months to see results. However, these three methods below are proving to be gold in helping small businesses grow with online marketing.